Jr. PPC/SEO Specialist

New Masters Academy

Marketing Full Time

New Masters Academy ( NMA.art ) is the Internet's leading video learning website for artists. We are looking to hire a full-time SEO/PPC specialist.

New Masters Academy is a great company to grow your skills and make a meaningful impact on the world.

Orange County residents are preferred for this position.

SEO Responsibilities

  • Plan, develop, and implement our SEO and SEM strategy
  • Work towards organic search optimization and ROI maximization
  • Perform ongoing keyword research including discovery and expansion of keyword opportunities
  • Identify and monitor key SEO KPIs, such as redirects, click rate, bounce rate, etc.
  • Optimize copy and landing pages for SEO/SEM
  • Research and analyze competitor keywords and advertising links
  • Prepare and present reports regularly otyn campaign success
  • Identify our buyer persona to better target identified audiences
  • Identify problems and deficiencies and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with web developers and marketing team to properly implement SEO/SEM best practices
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in search campaigns
  • Stay up to date with the latest SEO/SEM and digital marketing latest trends and best practices
PPC Responsibilities
  • Creation, maintenance & oversight of PPC campaigns using a variety of platforms, including Facebook, Google, Bing, YouTube and others
  • Create strategy and growth plans
  • Analyze and report on all performance metrics across channels on a weekly, monthly, and quarterly basis
  • Analyzing data to understand past results and improve future results

Qualifications
  • Extensive knowledge of website analytics tools (e.g., Google Analytics)
  • Extensive knowledge of PPC tools (e.g., Facebook, Google, YouTube, Bing)
  • Excellent copywriting and communication skills
  • Excellent data and analytical analysis abilities
  • Familiar with jargon (e.g. PPC, CPC, CPA, ROAS, bounce rate, above-the-fold, etc.)
  • Thrives in an autonomous working environment
  • Reliable, takes initiative and finds ways to solve problems independently



Benefits:
  • Health insurance
  • Paid time off