The Play-Doh Global Brand Marketing team is responsible for leading the global product development and marketing strategy for one of the world’s most iconic and beloved brands. Utilizing consumer, shopper, and customer insights, the Global Brand Marketing Intern will help to identify and execute opportunities to grow and nurture the brand’s core business as well as innovating new ways to delight and inspire our consumers.

If you are an enthusiastic learner, strategic thinker, creative leader, and energetic team partner, this is an awesome opportunity to dive right in and make an impact on a household brand that has been loved for 65 years!


This opportunity is for you if:

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Global Brand Marketing Intern- PlayDoh

Hasbro

Marketing Internship

The Play-Doh Global Brand Marketing team is responsible for leading the global product development and marketing strategy for one of the world’s most iconic and beloved brands. Utilizing consumer, shopper, and customer insights, the Global Brand Marketing Intern will help to identify and execute opportunities to grow and nurture the brand’s core business as well as innovating new ways to delight and inspire our consumers.

If you are an enthusiastic learner, strategic thinker, creative leader, and energetic team partner, this is an awesome opportunity to dive right in and make an impact on a household brand that has been loved for 65 years!

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
  • Use trend-driven insights to help drive product innovations through the system to better meet consumer demands
  • Collaborate on the development of 2022 marketing and product strategy for key Play-Doh segments
  • Assist in development of primary advertising assets and other marketing communications to promote fall 2020/spring 2021 product
  • Become the global consumer insights and competitive market segment expert and demonstrate insights on product line to support product development and retailer sell-in
  • Demonstrate excellent communication skills and a keen eye to detail, ensuring cross-functional teams, global partners, and internal team are armed with the information needed to achieve shared goals

This opportunity is for you if:

  • You are currently a Marketing student looking to work on iconic brands
  • You are keenly aware of the world around you, and love to learn from it
  • You thrive on figuring things out and making things happen
  • You are trend savvy and think broadly about competitive sets
  • You have an entrepreneurial spirit, but know how to leverage it within a corporate environment
  • You are comfortable experimenting, taking risks and challenging the status quo
  • You actively seek, and offer diverse points of view
  • 2019 graduates and Spring 2020 graduates are not eligible for Hasbro’s summer internship program