POSITION SUMMARY: The Digital Marketing Intern will assist with specific projects within the functional area such as, research, compiling data, collection, evaluation and distribution of data/information, calendar alerts, presentation preparation, etc.
Our business is a division of VF Corporation (NYSE: VFC) headquartered in Denver, Colorado. In addition to workwear, VF outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. Our history is a story of innovation and leadership. We evolved from a small producer of gloves and mittens into a multinational manufacturing giant with sales of more than $11 billion, all within 120 years.
VF Corporation Purpose: We Power Movements of Sustainability and Active Lifestyles for the Betterment of People and Our Planet.
VF Workwear is a leading supplier of workwear apparel that enhances worker productivity and comfort, and delivers industry, leading innovation. Our Nashville workwear business is a prominent manufacturer and marketer of apparel for the workplace with over $800 million in sales. Our brands (Red Kap, Horace Small, Bulwark, Timberland Pro, VF Solutions, Dickies, Terra, and Kodiak) consists of apparel that is primarily work shirts, workpants, coverings and footwear worn by millions of workers across a wide range of industries and government organizations around the world.
VF Workwear Purpose: We Champion and Empower Those who Make Our World Work Better.
HOW YOU WILL MAKE A DIFFERENCE
-Work with digital marketing team/department to assist with specific projects within the functional area.
-Help monitor, analyze and aggregate data from Google Analytics and other digital sources for our DTC sites (RedKap.com and Bulwark.com) and eCommerce retail channels (i.e. Amazon, Walmart)
-Help complete daily and weekly selling reports
-Support product merchandising and/or content updates to RedKap.com, Bulwark.com and retail eCommerce channels in accordance with marketing calendar
-Conduct eCommerce/Digital Marketing analysis of both direct and indirect competitors
-Audit and QA DTC sites and eCommerce retail channels for missing content, content inaccuracies/discrepancies and system errors
-Help mine and monitor customer reviews in PowerReviews
-Help execute SEO strategies across the site
-Conduct usability research to provide insight into website optimization opportunities
SKILLS FOR SUCCESS
Years of Related Professional Experience: 0 -1
-High School graduate
-Currently in College, or a recent college graduate, pursuing a degree in functional area preferred
-Strong computer skills (Microsoft word, excel, power point)
-Ability to establish and maintain effective relationships with other management staff, employees, and the general public
-Good interpersonal and communication skills
-Ability to work independently
-Follows through with all tasks, assignments and job duties in a timely manner
-Good time management and organizational skills
-Merchandising education or experience preferred, but not required