Marketing Data Analyst Intern

10990BR
Marketing

WHAT YOU'LL DO

The Branding and Design team within BCG Global Marketing works to shape BCG’s Brand by developing and activating internal and external audience-centric brand communication strategies. A focal project for the team in 2020 is the internal roll-out and external activation of BCG’s new global recruiting campaign.

The Marketing Data Analyst Intern will support the planning, analysis, and strategic and tactical execution of communication initiatives related to recruiting brand workstreams, by focusing on data collection methodologies, data analysis and key performance indicator indexing leveraging BCG’s Business Intelligence platform.

YOU'RE GOOD AT

Structuring, populating, and analyzing large data sets across multiple factors to
  • Draw conclusions on the performance of existing materials in the market
  • Advise on development of data collection processes / methodologies for long-term tracking
  • Identifying a long-term approach for using BCG’s Business Intelligence capabilities to track the campaign’s progress and resonance with audiences in real time

YOU BRING (EXPERIENCE & QUALIFICATIONS)

Education and Experience
  • Currently enrolled in Engineering, Data Science, or similar undergraduate education program
  • 6+ months of marketing data-related work experience
  • Deep knowledge of Microsoft Excel
  • International experience during studies or professional employment preferred
  • Fluent English - Working knowledge of a foreign language would be a plus
The candidate must be able to perform successfully in a fast-paced, intellectually intense, service-oriented environment and to interpret rules and guidelines flexibly to enhance the business and in keeping with BCG’s values and culture.

Experience working successfully within a complex matrix structured organization is essential.
It is necessary to have the ability to understand and manage complex reporting relationships and incorporate multiple labor laws and cultures.

YOU'LL WORK WITH

BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

CITY

Boston

COUNTRY

United States

YOU'LL BE TRAVELLING

No

YOUR EMPLOYEE TYPE IS

Regular

YOUR JOB TYPE IS

Full time

WHO WE ARE

BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world’s best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible—and unlocking your potential to advance the world.

Our team called Global Services (GS) provides corporate support to business areas such as Finance, Legal, HR, Marketing and IT. This diverse team of experts, operators and specialists represent all levels from Partner to entry level staff, operating across the globe in multiple countries. Global Services is in short, the backbone of BCG.

EQUAL OPPORTUNITY

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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Marketing Data Analyst Intern

The Boston Consulting Group

Marketing Internship

Marketing Data Analyst Intern

10990BR
Marketing

WHAT YOU'LL DO

The Branding and Design team within BCG Global Marketing works to shape BCG’s Brand by developing and activating internal and external audience-centric brand communication strategies. A focal project for the team in 2020 is the internal roll-out and external activation of BCG’s new global recruiting campaign.

The Marketing Data Analyst Intern will support the planning, analysis, and strategic and tactical execution of communication initiatives related to recruiting brand workstreams, by focusing on data collection methodologies, data analysis and key performance indicator indexing leveraging BCG’s Business Intelligence platform.

YOU'RE GOOD AT

Structuring, populating, and analyzing large data sets across multiple factors to
  • Draw conclusions on the performance of existing materials in the market
  • Advise on development of data collection processes / methodologies for long-term tracking
  • Identifying a long-term approach for using BCG’s Business Intelligence capabilities to track the campaign’s progress and resonance with audiences in real time

YOU BRING (EXPERIENCE & QUALIFICATIONS)

Education and Experience
  • Currently enrolled in Engineering, Data Science, or similar undergraduate education program
  • 6+ months of marketing data-related work experience
  • Deep knowledge of Microsoft Excel
  • International experience during studies or professional employment preferred
  • Fluent English - Working knowledge of a foreign language would be a plus
The candidate must be able to perform successfully in a fast-paced, intellectually intense, service-oriented environment and to interpret rules and guidelines flexibly to enhance the business and in keeping with BCG’s values and culture.

Experience working successfully within a complex matrix structured organization is essential.
It is necessary to have the ability to understand and manage complex reporting relationships and incorporate multiple labor laws and cultures.

YOU'LL WORK WITH

BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

CITY

Boston

COUNTRY

United States

YOU'LL BE TRAVELLING

No

YOUR EMPLOYEE TYPE IS

Regular

YOUR JOB TYPE IS

Full time

WHO WE ARE

BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world’s best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible—and unlocking your potential to advance the world.

Our team called Global Services (GS) provides corporate support to business areas such as Finance, Legal, HR, Marketing and IT. This diverse team of experts, operators and specialists represent all levels from Partner to entry level staff, operating across the globe in multiple countries. Global Services is in short, the backbone of BCG.

EQUAL OPPORTUNITY

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.