Marketing Intern

City National Bank of WV

Marketing Internship

Equal Opportunity Employer


SUMMARY DESCRIPTION:

This individual will assist with current marketing initiatives for City National Bank, a 90+ branch bank headquartered in Charleston, WV. The marketing intern will have a hand in multiple projects designed to assist with customer engagement and develop marketing strategies for the 2020s.


ESSENTIAL FUNCTIONS:

  • Assist with customer insight and engagement through projects such as researching a specific group of customers to identify demographics and behavioral patterns, then develop marketing strategies based on these findings
  • Research and provide perspective on social media use and opportunities
  • Curate content, write and edit communications, such as a company newsletter and press releases
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

POSITION REQUIREMENTS:

  • Undergraduate Senior or Graduate level student with a minimum GPA of 3.0 (with a preference in marketing, advertising, public relations, communications or related studies)
  • Ability to work in the Charleston, WV area
  • Ability to work a flexible schedule, up to 20 hours per week
  • Work is generally performed at the Cross Lanes Operations Center in environmentally controlled conditions
  • Typically, the employee may sit to perform the work. However, there may be some standing, walking, bending and carrying of light items in the course of the work

CRITICAL SKILLS/EXPERTISE:

  • Ability to work independently
  • Must be organized and able to manage multiple tasks
  • Excellent oral and written communication skills
  • Proficiency in Microsoft Word