Social Media Manager Intern

PQSports

Marketing Internship

PQSports provides premier basketball camps, basketball instruction, and grassroots tournaments designed for the whole player development. We are seeking a Social Media Manager’s intern to support our online marketing efforts. The goal of the social media manager is to convert fans into customers.

Responsibilities:
Social Media Manager will have the following day-to-day activities including:

  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video, written and audio/podcast).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Develop and expand community and/or influencer outreach efforts.
  • Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
  • Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.
  • Analyze key metrics and tweak strategy as needed.
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out a comprehensive online marketing strategies that are proven by testing and metrics.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications:

  • Marketing degree is welcomed but not required with relevant work experience.
  • Possesses knowledge and experience in the tenets of traditional marketing.
  • Demonstrates creativity and documented immersion in social media.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and grammatical skills.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.

Job Type: Internship

Experience:

  • Social Media Management: 1 year (Preferred)

Required travel:

  • 25% (Preferred)

Application Question:

  • How much knowledge do you have of basketball?